It is okay to try and fail as long as you fall forward. It took me 49 prototypes before I had a seat I was happy with. I was building bike seats in my garage and giving them to friends to test them out. One day they stopped giving them back. “You can make another one” they said. “How much do you want – I’ll buy it”. It was not a question from them, it was a statement.
Pain is temporary. Each seat takes years of testing before being released. It is a painful process. Life can be painful, failing to complete a long ride, even climbing a big hill, starting a business, changing your life, it all can hurt. Failures hurt. However, pain is temporary. It lasts only as long as we let it. We can get through it.
We treat the world and our fellow humans with respect. We are fair, honest and kind. I have often said we could change the world with a comfortable bike seat. The average car trip in the US is less than 5 miles, imagine the difference, politically, economically, environmentally and personally to our waist lines, it would make if we just rode those miles on a bike and not in a car. We are changing the world, one butt at a time.
We are obsessively passionate about helping our customers with their personal transformations. Over the years, customers write me about their weight loss, how they have regained health, completed long rides with family and made new friends or traveled new counties all via they bike. Tell us your story.